Personalized paper protects and enhances the products it wraps. It also represents a valuable means of promotion that arouses an immediate association between the product and the brand.
Personalized paper is an essential element for your presentation and promotion. Let your imagination run free, and together we will create a product that will tell your story in a unique and elegant way.
Discover the key points for creating winning packaging.
TYPES OF PAPER
There are many types of customizable wrapping paper. Whether it is gift paper, tissue paper or food paper, you can choose between different compositions and weights. The paper can have an opaque or glossy appearance, or have a different front and back, as in the case of digital printers. Most types of paper have a white base, but there are some with a brown, pearlescent, metallic, transparent or colored pulp base. Furthermore, recycled papers are available, both in brown and white versions. Finally, as regards the formats, it is possible to customize the cutting of the sheets or choose packaging in rolls.
Normally the wrapping paper is printed on one side only, but it is also possible to print it on the back. You can opt for a positive print, in one or more colours, or create a full solid color background, including metallic or pearlescent, or create a damask or spatula effect. The technique used is flexography, which requires a system through which the colored polymers are directly imprinted on the paper and it is possible to embellish the process with an overprint in UV paint.
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